Meet Your Maker

Foolish Fetish was established in 2015 by me, Alyssa Townsend! It was born out of love for punk bootlegs while working in a screen-printing shop in SF. I slowly began to expand from prints and patches, to enamel pins and buttons, to heat pressed clothing, to carefully crafted laser cut jewelry pieces. I currently run my business out of my home studio/garage in Oakland, California. All laser-cut items are designed, created, packaged and shipped by me while some other items are produced with partners. I’m constantly finding new inspiration from rock n’ roll music, horror movies, the political climate, and kitschy nostalgia. I work hard to constantly evolve and create better and more refined work that you can wear, while still keeping my pricing accessible.

Some things about me :

Born and raised in Orange County, CA, I moved up to the Bay Area in 2008 and haven’t looked back since! In my spare time (what’s that!?), I enjoy working on home improvement projects with my partner, riding motorcycles, singing in a band, attempting to snuggle my black cat Stagger Lee, and spending time with my close friends.

Photo by Christina Iveli.